Tag Archive for: Eldora Mountain

Jon Weisberg

Short Swings!

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We live in what some call an attention economy. Those who attract attention – regardless of how they go about it – appear to be the victors in our narcissistic new world. The companies making skis and related gear are no exception. One of their primary ways of competing for attention is producing short videos of pro skiers using their gear in wild and wooly terrain.

Videos of people doing amazing things on skis are similar to porn: there are just so many tricks in the bag, and it’s not long before they get boring. That said, ski manufacturer lemmings invest in making videos that, in one way or another, try to outclass their competition.

The New Age of Reason is a new addition, from a company named WNDR (Wonder Alpine). It combines a soundtrack of barely audible British voices making quasi-intellectual statements, while pro skiers make deep powder turns and jump cliffs in some easy-to-watch and quickly forgettable scenes. Unlike most other short promotional videos which depend on big-name super skiers and/or pulsing rap music to appeal to their intended audience(s), this one relies on pretense. That said, WNDR appears to be a company with good policies and good products.

Will its video approach help the the company break through the rest of the promotional ski video clutter? Maybe for a few minutes while the ski marketing echo chamber resonates with email congratulations.

A few years ago, at the Winter Outdoor Retailer Show, I attended a presentation that discussed a variety of advertising and promotional investments. The activities were listed in order of their perceived effectiveness in contributing to product sales. As I recall, in-store salespeople and word-of-mouth were most effective. Way down on the list…I mean toward the very bottom…were promotional videos. They cost a lot to produce. They reach a relatively small audience. They make their sponsors feel good about their investments. But do they move the needle when it comes to sales? You know the answer.

As I finished drafting this, yet another video landed in my inbox. At 21 minutes, it’s a bit on the long side. But if you want to see what has become possible on skis in entirely impossible terrain, “Good Luck” will get you up to speed with a smile. Click here to screen.

Ski Journalist Dies Following Collision with Snowboarder

Ron LeMaster, 72, was killed earlier this week after colliding with a snowboarder on Eldora Mountain (CO). LeMaster, a ski writer and photographer, was a certified PSIA instructor. No charges were filed against the boarder. The tragedy is a reminder for older skiers/boarders to exercise extreme caution on the hill. R.I.P.

Realskiers.com: Ski Industry Is in Trouble

Jackson Hogen publishes realskiers.com, a long-established website featuring in-depth reviews of each year’s new skis and a host of observations about the sport. The self-proclaimed Pontiff of Powder periodically sends out thought pieces under the heading, “Revelations.” A few weeks back, he took a dystopic and disturbingly realistic view of the future of skiing. It’s titled, “Will the Next Generation of Skiers be the Last?”, covering, among other big issues, cost, accessibility, competing interests and climate change. To read the short essay, click here. SeniorsSkiing.com subscribers are eligible for a 50% discount off the annual realskiers.com rate of $19.95. Use Code SS21 at checkout.

Klaus Obermeyer is 102!

Klaus created the ski apparel line bearing his name. He is credited with making the first down-filled parka. When I interviewed him a few years ago, he said that he found it easier to ski than to walk.

Winter Park to Donate Uphill Ski Pass Revenue to Charities

Source: Winter Park Resort

The area will donate proceeds from sales of its uphill ski passes to local charities. The passes cost $25 each. It’s good policy, given that paying to climb on the slopes is a relatively new development that has been met with some criticism.

Aspen Bumps Minimum Wage

Aspen Skiing Co. will increase starting wages to $17 per hour, a significant bump from Colorado’s current $12.32 minimum. The company also increased employee housing to 1,000 beds.

High Tech Bandage Changes Color

DrySee is a long-lasting bandage that changes color when it needs to be changed. Cost depends on bandage size. Manufacturer of this interesting new product is offering SeniorsSkiing.com readers 20% off when they enter “Facebook 20” at checkout. Visit www.drysee.com to learn more.

Last Minute Gift for Senior Skiers

The Bootster ski boot shoehorn is ideal gift for older skiers

Get them The Bootster. It’s a clever, fit in your pocket ski boot shoehorn that is solidly made and will last many, many seasons. Handmade by company founder, Jim Cobb. At $25, it’s one of the best bargains around. Click on the adjacent ad and read the rave reviews.

Dep’t of Wretched Excess

The world’s most expensive “hotel” room costs $175,000 per night. Lover’s Deep is a luxuriously tricked-out submarine in St Lucia. Amenities include captain, cook and helicopter.

Diamonds Are Forever Martini

The world’s most expensive cocktail is now available at Tokyo’s Ritz Carlton hotel. The Diamonds Are Forever Martini costs $22,880 and is garnished with a one-carat diamond. Kampai!

New 10th Mountain Division Documentary

https://youtu.be/x6BpDQ85ZN8

“Mission to Mt. Mangart” is a new documentary exploring the famed 10th Mountain Division, whose members relied on skis. Click on the trailer (above) to see the slalom they organized in June, 1945.

Update: Jackson Hole’s Skiing Wunderkind

I wrote about Kai Jones when he was 12. Kai, now 14, is the Jackson Hole ski wunderkind whose skiing is a joy to behold. This short video was shot last season, when he was a high school freshman.

Jon Weisberg

Short Swings!

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What about that Big Dump last week in the West!!!!!!

If you’re like me — waiting for the first signs of Winter — the season is now on its way.

These areas plan to open in October:

  • Wolf Creek, CO – 13th October
  • Killington, VT – 19th October
  • Sunday River, ME – 19th October
  • Arapahoe Basin, CO – 20th October
  • Loveland, CO – 20th October
  • Wild Mountain Ski and Snowboard Area, MN – 20th October
  • Mt. Rose Ski Tahoe, NV – 20th October
  • Mount Snow, VT – 20th October
  • Wildcat Mountain, NH – 27th October

SeniorsSkiing.com is now publishing every Friday.

Two big issues for senior skiers surfaced in recent reader surveys. 

  • One is your interest in finding contemporaries with whom you can ski. 

  • The other is being hit by reckless and out-of-control skiers and boarders.

To address finding skiing buddies, I’ve asked a digital-cartographer friend and avid skier to help us identify a meeting place that could apply to all ski areas. The idea is to set a time (e.g. 10AM) when members of the SeniorsSkiing.com community could show up at a specific location and, displaying a SeniorsSkiing.com sticker, meet other readers with whom to take some runs. 

Courtesy: University of Utah J. Willard Marriott Library Ski Archive

What are the unresolved issues? 1) Identifying a location that would apply to all areas. If in the lodge, should it be a table closest to the end of the cafeteria line? Near the main entrance? Etc. If you have any ideas of how to do this – without involving area management – please send an email or post in Comments.  2) Supplying readers with the identifying SeniorsSkiing.com sticker. That’s the easy part: Email me your name and address, and we’ll send you a supply. My email address is jon@SeniorsSkiing.com.

As for the reckless/out-of-control skier problem, take a look at the reader comments in Mike’s This Week message. It’s not a trivial matter. Many readers report on slope hit-and-runs. Many more report near misses. Getting hit when you’re in your 60s, 70s, or 80s has more life-altering consequences than when you’re younger.

Something needs to be done. We’ve approached National Ski Patrol to inquire about their policies and to see if they would be open to exploring a collaborative effort to improve the situation. We’ll report what we learn. In the meanwhile, if you have suggestions to remedy this dangerous epidemic of unsafe skiing, please email them to the same address as above.

Finally, if you like SeniorsSkiing.com, please help spread the word by introducing your skiing friends to the site.  

Despite Serious Neurological Disorder, He Continues to Ski

Nick Manely in France

Nick Manely, a SeniorsSkiing.com reader and avid skier has been managing a Functional Neurological Disorder for several years. He’s based in Colorado where he coaches at Eldora Mountain and works at Larson’s Ski Shop in Denver. In September, Nick presented about his condition and skiing to a group if physicians and researchers at The International Congress of Parkinson’s Disease and Movement Disorders in Nice, France.

Vermont Adaptive Ski and Sports Seeks Volunteer Instructors

Vermont Adaptive Ski and Sports is the state’s largest year-round disabled sports nonprofit. The group looking for energetic winter volunteer-instructors. Volunteers will be trained to help teach and lead the organization’s winter programs that include Alpine and Nordic skiing, snowboarding, snowshoeing, indoor rock climbing, veterans retreats, and wellness programs. For more information or to sign up to volunteer, complete the application at www.vermontadaptive.org/get-involved.
 

Economical Resource for Small to Plus Size Parkas and Pants

Many Senior Skiers have difficulty finding properly fitting ski clothing. One old friend, quite petite, is always checking ski shops for good-looking things. Sometimes she has to settle for children’s items. Another friend is at the other end of the size spectrum. She, too, has difficulty finding quality skiwear in her size. I know they’re not alone. That’s why I’m delighted that NW Sales Connection has become a SeniorsSkiing.com advertiser. The company offers a wide range of skiwear in a wide range of sizes. Their initial ad focuses on women, but the site covers women, men, and children. The cost of ski clothing on the site tops out at $139.99, and everything is marked down. There is a 30-day return policy (longer over the Holidays). Please click on the NW Sales Connection ad and welcome this valuable resource to the SeniorsSkiing.com community. As an additional incentive to SeniorsSkiing.com readers, NW Sales Connection is giving a 10% discount for purchases made between now and October 15. Enter “welcome seniors” in the discount code box during check out.

The Easier Way To Get Your Boots On

This is the surefire solution to getting feet into boots, even when your boots are cold. It’s the compact, never-fail, Bootster, a clever little device utilizing a slippery material that helps feet slide effortlessly into ski boots. Several things make this a particularly nice product: Bootster reduces the effort of getting boots on. And, it fits into your parka pocket, so you can take it with you and use it to get your boots back on after lunch. At $25, it’s highly affordable and makes for a thoughtful gift for the older skiers on your list. To learn more click here or on the Bootster ad on the home page.

Solar Powered Task Light

We receive lots of offers to review products and to try things that companies would like brought to the attention of our readers. Most are irrelevant or unworthy. But this one got my attention. It’s a light weight utility light powered by choice of solar or by your computer’s USB port. The flexible, yellow silicone arm wraps around almost anything to position the light where you want it. It has four settings, three to adjust the light intensity and one to make it flash. I envision this as a nifty addition to camping gear or just to keep in the car or at home. Mpowerd, the company that makes this and other similar products, works with non-profits to send lights to people living without access to electricity. Luci®  Core, MSRP $14.95. Available from most outdoor retailers or directly from https://mpowerd.com

Remember Ski Ballet?

Skis of Glory is a brief video recapping that highly visual and entertaining era.