Tag Archive for: Kai Jones

Jon Weisberg

Short Swings!

/3 Comments/in , /by

We live in what some call an attention economy. Those who attract attention – regardless of how they go about it – appear to be the victors in our narcissistic new world. The companies making skis and related gear are no exception. One of their primary ways of competing for attention is producing short videos of pro skiers using their gear in wild and wooly terrain.

Videos of people doing amazing things on skis are similar to porn: there are just so many tricks in the bag, and it’s not long before they get boring. That said, ski manufacturer lemmings invest in making videos that, in one way or another, try to outclass their competition.

The New Age of Reason is a new addition, from a company named WNDR (Wonder Alpine). It combines a soundtrack of barely audible British voices making quasi-intellectual statements, while pro skiers make deep powder turns and jump cliffs in some easy-to-watch and quickly forgettable scenes. Unlike most other short promotional videos which depend on big-name super skiers and/or pulsing rap music to appeal to their intended audience(s), this one relies on pretense. That said, WNDR appears to be a company with good policies and good products.

Will its video approach help the the company break through the rest of the promotional ski video clutter? Maybe for a few minutes while the ski marketing echo chamber resonates with email congratulations.

A few years ago, at the Winter Outdoor Retailer Show, I attended a presentation that discussed a variety of advertising and promotional investments. The activities were listed in order of their perceived effectiveness in contributing to product sales. As I recall, in-store salespeople and word-of-mouth were most effective. Way down on the list…I mean toward the very bottom…were promotional videos. They cost a lot to produce. They reach a relatively small audience. They make their sponsors feel good about their investments. But do they move the needle when it comes to sales? You know the answer.

As I finished drafting this, yet another video landed in my inbox. At 21 minutes, it’s a bit on the long side. But if you want to see what has become possible on skis in entirely impossible terrain, “Good Luck” will get you up to speed with a smile. Click here to screen.

Ski Journalist Dies Following Collision with Snowboarder

Ron LeMaster, 72, was killed earlier this week after colliding with a snowboarder on Eldora Mountain (CO). LeMaster, a ski writer and photographer, was a certified PSIA instructor. No charges were filed against the boarder. The tragedy is a reminder for older skiers/boarders to exercise extreme caution on the hill. R.I.P.

Realskiers.com: Ski Industry Is in Trouble

Jackson Hogen publishes realskiers.com, a long-established website featuring in-depth reviews of each year’s new skis and a host of observations about the sport. The self-proclaimed Pontiff of Powder periodically sends out thought pieces under the heading, “Revelations.” A few weeks back, he took a dystopic and disturbingly realistic view of the future of skiing. It’s titled, “Will the Next Generation of Skiers be the Last?”, covering, among other big issues, cost, accessibility, competing interests and climate change. To read the short essay, click here. SeniorsSkiing.com subscribers are eligible for a 50% discount off the annual realskiers.com rate of $19.95. Use Code SS21 at checkout.

Klaus Obermeyer is 102!

Klaus created the ski apparel line bearing his name. He is credited with making the first down-filled parka. When I interviewed him a few years ago, he said that he found it easier to ski than to walk.

Winter Park to Donate Uphill Ski Pass Revenue to Charities

Source: Winter Park Resort

The area will donate proceeds from sales of its uphill ski passes to local charities. The passes cost $25 each. It’s good policy, given that paying to climb on the slopes is a relatively new development that has been met with some criticism.

Aspen Bumps Minimum Wage

Aspen Skiing Co. will increase starting wages to $17 per hour, a significant bump from Colorado’s current $12.32 minimum. The company also increased employee housing to 1,000 beds.

High Tech Bandage Changes Color

DrySee is a long-lasting bandage that changes color when it needs to be changed. Cost depends on bandage size. Manufacturer of this interesting new product is offering SeniorsSkiing.com readers 20% off when they enter “Facebook 20” at checkout. Visit www.drysee.com to learn more.

Last Minute Gift for Senior Skiers

The Bootster ski boot shoehorn is ideal gift for older skiers

Get them The Bootster. It’s a clever, fit in your pocket ski boot shoehorn that is solidly made and will last many, many seasons. Handmade by company founder, Jim Cobb. At $25, it’s one of the best bargains around. Click on the adjacent ad and read the rave reviews.

Dep’t of Wretched Excess

The world’s most expensive “hotel” room costs $175,000 per night. Lover’s Deep is a luxuriously tricked-out submarine in St Lucia. Amenities include captain, cook and helicopter.

Diamonds Are Forever Martini

The world’s most expensive cocktail is now available at Tokyo’s Ritz Carlton hotel. The Diamonds Are Forever Martini costs $22,880 and is garnished with a one-carat diamond. Kampai!

New 10th Mountain Division Documentary

https://youtu.be/x6BpDQ85ZN8

“Mission to Mt. Mangart” is a new documentary exploring the famed 10th Mountain Division, whose members relied on skis. Click on the trailer (above) to see the slalom they organized in June, 1945.

Update: Jackson Hole’s Skiing Wunderkind

I wrote about Kai Jones when he was 12. Kai, now 14, is the Jackson Hole ski wunderkind whose skiing is a joy to behold. This short video was shot last season, when he was a high school freshman.

Jon Weisberg

Short Swings!

/7 Comments/in , /by

Last week was the single deadliest avalanche week in the US since 1910. Avalanches claimed 15 lives: five in Utah, four in Colorado, three in Alaska, and one each in California, Montana and New Hampshire. To date, this season, 21 people perished.  According to avalanche.org, all but five of the fatalities were skiers or boarders. 

Experts attribute the dangerous conditions to the thin early-season snowpack which weakened under the snow from  recent storms. That, of course, has been exacerbated by the increase in backcountry skiing, some of which is the result of Covid restrictions at the resorts. An increase in any activity means many novices who are not adequately educated about what they’re getting into. 

And, as we all know, there’s the element of being in the wrong place at the wrong time. Bad luck.

I have several friends whose passion is backcountry skiing. They have the proper gear and know how to use it. They’ve learned how to scope out terrain and how to study snow. They know what they’re doing. That said, one of them was caught in a terrible slide with life-altering consequences. 

Whether or not you’ll ever leave the resort, this first-rate 15-minute orientation film from avalanche.org is worth watching.

Sun Valley Expansion

Sun Valley has added 380 acres of expert terrain.  Called Sunrise, it’s served by  the new Broadway detachable quad. It replaces the Cold Springs chair, until recently the resort’s oldest. Click on the image to learn more.

Lower Covid Risk on Ventilated Gondolas

Swiss researcher measures gondola’s air volume.

Risk of Covid during a 12-minute gondola ride is 1000 times less risky than a dinner in a closed room with eight people. That, according to scientists at the Swiss Federal Laboratories for Materials Science and Technology. Personally, I prefer gondola rides to good terrain far more than restaurants with good terrine. 

History of the Chairlift

Early Sun Valley chair

James Curran, who never skied a day in life, invented the chairlift at the request of Averell Harriman who was developing Sun Valley. This article in the current issue of Smithsonian Magazine tells the story of the chair and other lifts. It’s good reading.

Generous Discount for Readers

I’ve reported on a few of the Biofit 360 CBD products. The company’s Deep Sleep CBD drops is the first product — Rx or OTC — to give my wife a full, uninterrupted night of sleep without side effects. It is exceptional. I’ve used its Relief CBD Cream as an alternative to OTC pills, and it really does the job. Now, Biofit is offering SeniorsSkiing.com readers a 20% discount. To enjoy this benefit, click on the Biofit 360 ad on the right of the screen, shop, and enter SKIING in the discount code field when checking out, 

90,000+ Vertical in One Day

Jonathan Boblitt

Jonathan Boblitt skied 90,073 vertical feet at Beaver Creek (CO) on January 26. According to Vail News, he was inspired by his late grandfather who told him a good day of skiing is when he could get it down to 10 cents a run. Boblitt did 39 laps on the Birds of Prey lift. Those and the runs he took to reach Birds of Prey helped him get to 90,000 vert. Congratulations, Jonathan!

Kai Jones Skis Targhee

This two-minute video of 13-year old Kai Jones at Grand Targhee brought a big smile. Targhee is a powder magnet and a joy to ski. Watching this kid make his way down slopes, over cliff bands and through the park is a lot of fun.

We Appreciate Your Support

This is a brief thank you to readers who, over the past week, donated to SeniorsSkiing.com. You will be receiving a mailing with stickers. And, if you contributed $50. or more, you will receive the terrific BBQ apron specially imprinted with the vintage skier woodcut (see below). We’re encouraging readers to make a minimum gift of $10 to help defray the cost of publishing SeniorsSkiing.com. To participate, please click here. The fund-raiser will last through February.

Please, Take A Run For Me

I’ll be in the hospital and out of commission for a while. The coming months will require effort, grit and good luck. For the majority of SeniorsSkiing.com readers blessed with good health or who have gotten through rough periods, I hope you remain well. For those facing health issues, I hope you get better soon.

Because of this situation, it will be some time before I get back to writing Short Swings!

For each of you fortunate enough to be on the slopes this weird (now, snowy)  season, I ask this favor: Next time you’re on the hill, please, take a run for me.

Boldog
Jon Weisberg

Short Swings!

/1 Comment/in , /by

My deadline for wishing people Happy New Year is getting shorter.

Boldog új évet is Happy New Year in Hungarian. Numerous postcard artists in the 1920s/30s incorporated kids on skis.

Centuries ago, when I worked in an office (remember when people worked in offices?), it seemed like New Year’s greetings extended through at least the first week of the year. You’d bump into a colleague and offer the obligatory phrase. Once, many weeks after the New Year, I said “Happy New Year” to a co-worker. That prompted a discussion about time-limited greetings.  We decided that, unlike birthdays, anniversaries, weddings and deaths, New Year’s greetings should be limited to a few days. That said, and the fact that this is reaching you about a week after this year’s not-so-sparkling event, let me bend that rule and wish you Many Happy and Healthy Turns in 2021!

 

“When” by John O’Donnell

Award-winning Irish poet John O’Donnell lives in Dublin. His work is widely published. His poem, When,  was published last week in The Irish Times. It’s a good read for this New Year.

And when this ends we will emerge, shyly
and then all at once, dazed, longhaired as we embrace
loved ones the shadow spared, and weep for those
it gathered in its shroud. A kind of rapture, this longed-for
laying on of hands, high cries as we nuzzle, leaning in
to kiss, and whisper that now things will be different,
although a time will come when we’ll forget
the curve’s approaching wave, the hiss and sigh
of ventilators, the crowded, makeshift morgues;
a time when we may even miss the old-world
arm’s-length courtesy, small kindnesses left on doorsteps,
the drifting, idle days, and nights when we flung open
all the windows to arias in the darkness, our voices
reaching out, holding each other till this passes.

Six Word Challenge Winners

Over the past month several readers submitted six words summarizing the current situation in their ski lives. Two winners were selected. Their entries are below. They’ll each receive The Bootster ski boot shoe horn. 

Boots in car. Pee In Woods

Norm Reynolds, Golden, Colorado

Mask, balaclava, gaiter, helmet, goggles. Breathe? 

Susan Zangrilli, Sandy, Utah

Thanks to all who sent in their creations!

Western Snow Magnets

Alyeska Resort  (AK): 336”. Stevens Pass (WA): 221”. Jackson Hole (WY): 212”.  Whistler Blackcomb (BC): 201″.

Austria Closes Schools and Stores; Not Ski Areas

Covid closures have affected virtually every aspect of public life for Austrians, except ski areas, which continue to function. News reports describe intense crowding in lift lines and elsewhere. Last season, Ischgl, near St. Anton, which attracts big numbers for it’s apres ski scene, was linked to the spread of the virus throughout Europe. Ski area operators lobbied hard for their facilities to remain open during lockdown. Swiss areas also remain open. However both countries have imposed quarantines for those crossing their borders, effectively making the hills off-limits to those living elsewhere.

Superyacht Heli-Skiing

La Datcha, the first ice-breaker superyacht, is available for heli-skiing adventures this season in Russia’s remote Kuril Islands and Kamchatka Peninsula. The cruise will focus on first descents. The 252’ superyacht carries a staff of 25, two helicopters in a below deck hangar, and a 3-person submersible. Cost for 7-days start about $1,225,000 for up to 12 guests and include heli-skiing, guides, equipment, meals, beer/wine, and use of the submersible. Website: https://www.eaheliskiing.com.

First Wood RFID Pass

Source: Skidata

SKIDATA, which produces tech associated with paperless lift tickets, has a new pass made of wood. It’s being used by Austria’s Kitzbühel Bergbahn.

14 Year Old Skiing Wunderkind

At 14, Jackson Hole‘s Kai Jones may be the youngest ski pro. When he was 11, his amazingly graceful form and derring-do helped him win the International Freeskiers Association’s North American championship for skiers younger than 12. The New York Times recently featured his skiing career: click here to read. Click on the video to see Kai in action. Wowee!!!!