Boomers on Groomers – a lifestyle brand
We are excited to introduce one of our newest advertisers, Boomers on Groomers – a lifestyle brand created and designed by Boomers, for Boomers to celebrate a lifelong passion for skiing. This unique company was born from the shared experiences of two longtime TV cameramen on a ski trip to Steamboat Springs.
Steve, a former Warren Miller cameraman and contributor to about 5 of Warren’s iconic ski films, and Bruce, who spent forty- six years working in the industry are the driving forces behind Boomers on Groomers. Their friends suggested, “Why not celebrate skiers our age?” Inspired by this idea, Steve and Bruce set out to create a brand that reflects the spirit and style of seasoned skiers.
At first, the duo faced a significant obstacle. Steve openly admitted, “I really don’t know anything about designing a website or selling stuff online”. Fortunately, Steve’s millennial daughter, Allison, stepped in to help. Together, they built the Boomers on Groomers website and crafted the logo featured on their shirts and hats. Thanks to Allison’s assistance, the boomersongroomers.com site was launched and thriving.
Reflecting on the journey, Bruce remarked that without Allison’s involvement, “Steve and I would still be sitting on that couch in Steamboat Springs saying, “wouldn’t it be nice if we started a website to make available shirts and hats with a cool logo?” Today, Boomers on Groomers offers apparel designed for experienced skiers who appreciate both powder days and perfectly groomed runs. Their hats and shirts combine timeless comfort with a subtle recognition of ski hill skills.
Steve and Bruce embody the Boomer generation of skiers, passionate about carving long turns and pushing their limits. They believe their gear is an excellent way to showcase your slope style with pride. Whether you’re gliding down a blue run or enjoying après-ski at the base, these hats and shirts send a clear message: “Still got it.”
Keep the adventure going by grabbing your own Boomers on Groomers apparel. When you purchase a hat or shirt and send in a photo, Boomers on Groomers will feature your picture on their gallery page, celebrating your love of skiing and community spirit.
Boomers On Groomers founders from left to right: Steve, Allison and Bruce.
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Thanks so much for the great article. And thank you everybody for supporting us!
What you guys ( and tech support daughter) are doing is awesome. It’s great to see ideas come to fruition.
Keep it going…
Thank you Wade. Yes- it has been a fun venture –we just hope more people find out about it and it grows a bit …thank you for supporting us.
would you show a pic of the logo, please?
Stephen- if you go on our site boomersongroomers.com you’ll be able to see it I can’t post it in these comments
Stephen- if you see my comment at the top of the page here my profile picture is our logo you can also go to our website to see the full color image. Thanks so much for your interest
Your photo gallery showed stickers. Please add those stickers to your products.
Jim- that is a great idea -yes we will. We just ordered new stickers and will have round 2 1/2 inch stickers for $2. We also include a sticker along with a hat or a shirt purchase. Thank you!
Jim- we now have those stickers for sale for $2.50. We added 50 cents because we made them vinyl coated to the stand the weather a little better.
Thank you for the great mention! We are so excited for this season!