A Blizzard Of Memories From Ski Industry Association Video.

SnowSports Industries America (SIA) is the ski trade association of suppliers to consumers.  Think equipment manufacturers, clothing designers and providers, retailers, reps and media, everyone who gets the skier, boarder, X-Cer, backcountry adventurers and snowshoer out on the snow. SIA puts on global trade shows, publishes extraordinary research on market trends, advocates for the industry with government regulators and provides a platform for networking and  Founded in May, 1954 as the National Ski Equipment and Apparel Association, the organization is proudly celebrating its 60th year. Here’s a tribute SIA produced with scenes from the by-gone snow sports of the 50s and 60s to present day.  It’s an anniversary present from SIA to snow sport enthusiasts everywhere.