Should We Have Ski Equipment Just For Seniors, Too?

Jen Gureki saw a clear need for women’s skis and founded Coalition Snow.
Credit: The Ski Diva

At the ski shows last fall, we heard rumblings in the ski industry about products for specific segments.  Now, our friend and colleague The Ski Diva has tracked down and interviewed Jen Gureki, CEO and Founder of Coalition Snow, which manufactures skis for women.  Her rationale for developing a ski for women is interesting to us at SeniorsSkiing.com: The segment was getting second shrift from the industry.  Existing women’s skis were shoddy, filmsy and didn’t meet the needs of advanced skiers.  So, Jen designed and manufactured skis to meet their needs.  Pursuit of opportunity. Just like perenial innovator Denny Hanson did with senior-friendly Apex Boots.  Read her story and let us know what you think about segment-specific equipment.  If someone made senior skis, what would they be like?  What about cross-country equipment?  Boots? Clothing?  We think there is something here to dig into, don’t you fellow senior snow enthusiasts?  Click below for the whole interview.