SeniorsSkiing.com Subscriber Survey 2015 Archives

How Many Subscribers Ski Over 30 Days A Season?

April 28, 2015/0 Comments/in Features, Home Top Box 1/by seniorsskiing

Check More Results From SubscriberSurvey 2015.

Much to our happiness and gratification, the SeniorsSkiing.com SubscriberSurvey 2015 was a tremendous source of insight and guidance. We reported the highlights in March with a promise to provide some more detail. What follows are more interesting responses to some of our questions.

We asked you to rate the importance to SeniorsSkiing subscribers of the amenities provided by ski areas and resorts. Here are the results in rank order:

Amenity	Very Important or Critical
Discounted Lift Tickets and Season Passes	100%
Easy Access From Parking To Lifts	76%
Newsletters/Web Pages For Senior Activities	50%
Other Discounts (Food, Rentals, Gear)	50%
Ski Lessons Tailored For Seniors	46%
Family/Group Discounts	36%
Walkable Base Lodge With Shops, Restaurants	34%
Meeting Place For Seniors	31%
Set-Aside Areas in Lodge For Seniors	22%
Valet Parking	4%

Here’s what kind of content topics you said you’d like to see in SeniorsSkiing.com. These reflect the results for Very or Extremely Interested ratings only.Note these are just the Very Important or Critical responses. Clearly, discounts are a universal need for seniors. And, there are also some ideas here about access from parking lots, information sharing, discounts, ski lessons and other ideas that can make a Senior Skier’s time at a ski area or resort more valuable and attractive. It’s interesting that some of these ideas are really low-cost expenses for the ski area.

Topic	Very or Extremely Interested
Gear For Seniors Reviews	72%
Destination Profiles For Seniors	67%
Health, Nutrition, Fitness	60%
Legends, Heroes, History	58%
SnowSport Industry News	54%
Features about People, Places, Things	54%
Restaurant Reviews	17%

Finally, we see that you report skiing with family and grandchildren about an average of 8.6 days a season. That’s an impressive amount, considering the median number of ski days per season for our subscribers is 9.7. We used median for the number of ski days because 55 percent of you skied over 30 days a season, skewing that data ‘way northward. Now that’s passion in action.We also notice your average age is 69.4 and 44% of you belong to ski clubs.

Several respondents said they’d be interested in contributing articles to our online magazine next season. Thank you! That’s a terrific endorsement. Please contact us at info@seniorsskiing.com with your ideas and we will get right back to you.

Early Results From Our Subscriber Survey 2015

March 26, 2015/0 Comments/in Features/by seniorsskiing

Much Useful Information To Steer SeniorsSkiing.com.

Thank you, thank you, thank you. Our recent Subscriber Survey 2015 had a 22% response. If you’re familiar with surveys, you know that is exceptional. To us, it signifies that readers are engaged and involved with this online magazine. Even more, almost all our respondents answered every question!

SeniorsSkiing.com will be analyzing Subscriber Survey 2015 data over the next few weeks.
Credit: digitalart

The early results show us that discounts on lifts and passes are very important or critical for 100% of SeniorsSkiing.com subscribers. That is a dramatic statistic. Also very important or critical (75% of respondents) is easy access from parking to lift. And, a majority say other discounts on food, rentals, and/or equipment (51%) are very important or critical.

We know about our subscribers: 70% male, 30% female and the average age is just touching 70. You’d like to see more stories about gear suitable for seniors, health and fitness, and snow sports industry news.

Finally, 93% of you are interested in either reading or contributing to a Forum were you can contribute ideas, comments, and the like. Our crack technical team is working on that, and you can expect to see our new Forum soon.

We’re doing to be pouring over the other results of the survey in the coming weeks. Clearly, you advice and insights are extremely valuable to us. Thank you for helping us steer SeniorsSkiing.com into the next season.