Roger Lohr has been named cross country and snowshoe editor of SeniorsSkiing.com. Mr. Lohr is founder and editor of XCSkiResorts.com, a promotional website for recreational and travel-oriented cross country skiing and snowshoeing.

Roger Lohr

“We welcome Roger to the editorial staff of SeniorsSkiing.com. His participation will expand the site’s cross country and snowshoe coverage, two activities popular with our readers,” said Mike Maginn, editor and co-publisher. More than 90% of SeniorsSkiing.com subscribers are alpine skiers. About 60% engage in cross-country and/or snowshoeing.

Roger’s extensive background in snow sports includes working with Snowsports Industries America (the winter sporting goods trade group); serving on the Board of Cross Country Ski Areas Association; collecting data on cross country skiers; running cross country promotional programs, and writing about cross country skiing and snowshoeing for numerous media outlets.

“We always thought baby boomers would grow cross country skiing to an unprecedented level, but it simply hasn’t happened,” Lohr commented . “At SeniorsSkiing.com, I plan to encourage older skiers and non-skiers to try cross-country skiing on a groomed trail and with a lesson. It is wonderful exercise and a great way to enjoy winter.”