Short Swings!
Mike and I want to report on our progress and thank readers, editorial contributors, advertisers, and online collaborators for your support. We also want to ask for a favor.
SeniorsSkiing.com is starting the fourth year of publication. We went online in April 2014.
During that time we’ve grown from a handful of page views each month to almost 35,000 during the height of the season. Since November, more than 200,000 people visited the magazine. Most spent a few minutes per visit. The number of new subscribers since last April has grown 72%.
Our mission is to serve and represent the interests of the 50+ snow sports enthusiast. In keeping with that goal, we’re more tortoise than hare. Slow, steady, and highly mission-focused.
The community formed around SeniorsSkiing.com is interested and engaged. We know that because of your unusually robust responses to reader surveys. Twenty-seven percent of you responded to the most recent, an unusually high amount for any website or online magazine.
At this time, the modest revenue we receive from advertisers lets us pay for a variety of web services, graphics, and other projects.
There’s one advertiser in particular we’d like to attract. It is KneeBinding, which presents itself as “The only binding proven to help protect your knees on skis.” Our readers, older skiers, are an important part of KneeBinding’s target audience, and we believe that the company will make a good investment by advertising with us. The company head tells us he agrees, but he’s not convinced advertising in a non-print publication will help his sales.
The favor we’re asking is for you to help us convince him to advertise and to provide information about protecting senior skiers from future ski injuries. Please leave a reply (below) expressing your interest in having KneeBinding as an advertiser and a source of information about avoiding accidents related to falls. We’ll forward them to the company.
Thank you!
CALIFORNIA
The 2017-18 Tahoe Super Pass is now on sale starting at $499, with free spring skiing starting April 1 at Squaw Valley Alpine Meadows. Record snowfall means Squaw Valley Alpine Meadows will be open into June and on July 4.
MONTANA
Big Sky Resort named Bob Stinchcomb vice president of business development. He has 20 years ski industry experience, mostly at Vail Resorts.
UTAH
Snowbasin Resort is offering free skiing and snowboarding through the remainder of the season with the purchase of any 2017-2018 season pass. Seniors (ages 65-74) pay $499. A separate Super Seniors (75+) pass with reduced benefits is $49! Purchase at www.snowbasin.com.
WYOMING
This short Teton Gravity Research video from Jones Snowboards shows Freeride World Tour champion Sammy Luebke doing remarkable things on impossibly steep cliff-covered verticals. Enjoy!
OTHER
This has nothing to do with snow sports. It’s a website that shows how stuff — usually big stuff like bleachers, telephone poles, industrial equipment — gets recycled into other stuff and for other purposes. It’s interesting. Repurposed Materials





