Salt Lake City launches campaign to attract skiers to a “base camp for skiing”.

Hi From Ski City, USA
Credit: Visit Salt Lake

Visit Salt Lake President Scott Beck isn’t pulling punches when he says a new $1.8 billion campaign to boost SLC’s brand is aimed at luring skiers away from Colorado’s storied resorts.  Expect a flurry of online and print advertisements promoting Salt Lake City’s short drive to four close-by world-class,

mountain resorts, international airport, restaurants, night life, and bars.

Click here for the full article from the Standard Examiner.