Breaking News: SLC Dubs Itself "Ski City USA"

Salt Lake City launches campaign to attract skiers to a “base camp for skiing”.

Hi From Ski City, USA
Credit: Visit Salt Lake

Visit Salt Lake President Scott Beck isn’t pulling punches when he says a new $1.8 billion campaign to boost SLC’s brand is aimed at luring skiers away from Colorado’s storied resorts. Expect a flurry of online and print advertisements promoting Salt Lake City’s short drive to four close-by world-class,

mountain resorts, international airport, restaurants, night life, and bars.

Click here for the full article from the Standard Examiner.

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mikemaginn

Mike is the co-publisher of SeniorsSkiing.com.His skiing career started at Song Mountain NY in his college days. He worked for SKIING magazine in the early 70s, learned to love cross-country, took a 20 year hiatus from skiing and came back to short skis and efficient boots. When Jon Weisberg suggested there should be a site for senior skiers, he joined him in developing SeniorsSkiing.com.