Kathy Brennan, new CEO, PSIA-East, at Seven Springs, PA

I recently skied with Kathy Brennan, the new CEO of PSIA -E (Professional Ski Instructors of America- Eastern Division).  Kathy has an impressive background in the snow sports industry and is currently on staff at Waterville Valley, New Hampshire. She has been touring areas in her division which extends from Maine to North Carolina.

An accomplished skier and excellent teacher, Kathy did something at the beginning of our session suggesting how she‘ll function in her new role:  She asked everyone for feedback on how to make PSIA better, any suggestions or comments on the organization and, in short, what she could do to improve the organization’s mission of being an education platform.

She received numerous comments and suggestions. I asked what PSIA was doing to retain older instructors. She said we never stop learning even after seniors are long past their certification exams.

She also explained that she’s dedicated to assuring that PSIA partners effectively with areas, suppliers, patrol, race programs, and the industry, in general. Educational programs can be utilized by any member, especially seniors who want to stay in the game and improve their skiing and teaching abilities. In her words, PSIA has changed from a “pin chasing” entity to an organization dedicated to providing programs for skiers and boarders of all ages. She’s meeting with area management to educate them on the value of the organization and how its current direction will lead to better instructor education, better lesson quality, and greater customer satisfaction. This approach also will help areas retain good quality certified instructors.

Our conversations were held on chairlifts. On the snow, she gave us – skiers, tele-skiers, and snowboarders – a clinic. Her emphasis, common to the three approaches: balance,rotary movement, edging, and pressure control.

I’m retired from ski teaching but maintain my membership in PSIA with the goal of learning something new every year.

Kathy’s goal is to unite the entities in the ski industry and to make them aware of the value of what PSIA brings to the table. From my time with her at Seven Springs, I’m confident she’ll have great success.