Tag Archive for: coalition snow

mikemaginn

Women Only Skis and Boards? Yes, Says Coalition Snow

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Coalition Snow Fills Women’s Needs For Quality Equipment.

Coalition Snow has skis and boards for women only. Credit: Coalition Snow

Coalition Snow has skis and boards for women only.
Credit: Coalition Snow

Last spring, we’ve were impressed by Coalition Snow’s CEO Jen Gurecki when she talked with our friend The Ski Diva about her line of ski and boards for women only.  She recognized a niche market, defined a set of unique needs, and she put together products that are based on research. Now her challenge was getting the word out.

Last week, Jen won an entrepreneurial competition at the Nevada Governor’s Business Conference.  Her message was strong and simple:  There are a lot of women out there  (eight million) who spend a lot of money ($1-billion) on snow sports.  But their needs are not being met.  Instead of watered-down versions of men’s equipment, Jen has designed skis and boards “that don’t suck”.  She’s made a lot of progress in promoting her company since last spring; her Kick Starter campaign raised $31,000 in 31 days.

Check out her company’s elevator pitch.  Pretty sharp.  Makes us wonder:  We know there are senior-friendly ski boots and bindings.  Is there a need for senior-only skis and boards?  Your thoughts?

mikemaginn

Skis Just For Women

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Should We Have Ski Equipment Just For Seniors, Too?

Jen Gureki saw a clear need for women's skis and founded Coalition Snow. Credit: The Ski Diva

Jen Gureki saw a clear need for women’s skis and founded Coalition Snow.
Credit: The Ski Diva

At the ski shows last fall, we heard rumblings in the ski industry about products for specific segments.  Now, our friend and colleague The Ski Diva has tracked down and interviewed Jen Gureki, CEO and Founder of Coalition Snow, which manufactures skis for women.  Her rationale for developing a ski for women is interesting to us at SeniorsSkiing.com: The segment was getting second shrift from the industry.  Existing women’s skis were shoddy, filmsy and didn’t meet the needs of advanced skiers.  So, Jen designed and manufactured skis to meet their needs.  Pursuit of opportunity. Just like perenial innovator Denny Hanson did with senior-friendly Apex Boots.  Read her story and let us know what you think about segment-specific equipment.  If someone made senior skis, what would they be like?  What about cross-country equipment?  Boots? Clothing?  We think there is something here to dig into, don’t you fellow senior snow enthusiasts?  Click below for the whole interview.

SkiDiva