Short Swings!
I write this column every week to share information and ideas about being in and on the snow. I haven’t yet had the pleasure of being there this season. It’s still a week or so off.
Sometimes it’s clear what I’ll write about: there’s a new survey; we’ve published one of our annual lists; Big Skiing, Inc. is systematically removing senior benefits. Those and other topics get a fair number of responses. Other times, the subject d’jour doesn’t present itself so easily and the dearth of reader comments reflects it. But, I always enjoy assembling the words.
More than one reader has accused me of naiveté because of comments about the amounts seniors spend when they go skiing. We explored that area in a reader survey at the end of last season and found that 56% of respondents reported they spent between $1000 and $5000 per person last season on skiing, boarding, and related activities. More than 10% spent $5000 or more, per person.
Those figures are “grossly in error,” wrote one reader who claimed the figure should be closer to $5 per day. Our data comes from survey questions that had almost 2000 responses. The resulting information reflects input that shows higher levels of spending. I can’t argue with what the reader observed in the lodge at her area of choice – those elderly $5-a-day brown baggers are found at many areas – but our surveys collect data from a large group. Unless readers have conspired in a massive fib fest, I’ll accept the survey results as closer to what actually happens when seniors go skiing.
Another recent survey result is that grandparents play a major role introducing grandchildren to the sport. This may be obvious, but I don’t think it is fully appreciated – especially by Big Ski, Inc., which relies on newbies to fuel its future. In the past 35 years, the number of skiers and boarders hasn’t grown. I have two young grandkids just starting out. We encourage them with related gifts. The survey that validated this concept. It showed that once introduced, almost 95% of the grandkids stay with it.
Like all surveys, ours are not perfect. But the questions are carefully written and the number of responses large enough to be accurate.
If you have topics you’d like explored in Short Swings!, please let me know. Alternatively, if you’d like to express your own interests on these paperless pages, we’re always open to article ideas and article submissions. They could be about your personal experience, your ski club activities, interesting skiers you know, etc. Click here for submission guidelines.
Vermont Adaptive Snow Ball Fundraiser, Feb. 2 at Sugarbush
Vermont Adaptive Ski and Sports will host its fourth annual Snow Ball fundraiser, Thursday, February 7, at Sugarbush. Tickets are $40 for individuals and $70 for couples. For more info, click here.
January is Learn to Ski and Snowboard Month
January is the 11thannual Learn to Ski and Snowboard Month. Resorts across the country have great deals on beginner learning programs. Since its inception in January 2009, resort partners have provided 957,250 beginner lessons during the month of January. For more info, click here.
Liftopia Launches Hosted Ski Bus Trips
Liftopia, the largest online and mobile marketplace for ski lift tickets and mountain activities recently launched “Liftopia Experiences,” hosted ski bus trips. Liftopia Experiences are available in major metro markets in the U.S. and Canada including Baltimore, Boston, Chicago, Denver, Los Angeles, New York City, Minneapolis and Toronto. The trips include round-trip transportation to ski area along with lift tickets, rentals, lessons, and accommodations. For more information, click here.
Join Us in the Alps
Join us the week of March 10 when we ski in the Aosta Valley with guides from Alpskitour. Each day, we’ll go to a different resort in Italy, Switzerland and France. The all-inclusive price — $4,500 to $5,500 per person– depends on where you fly to and whether you stay in a 3 or 5 star hotel. Orsden is a sponsor and giving a parka to each participant. If interested, email me: jon@seniorsskiing.com.
Coming Soon: SeniorsSkiing.com Annual Fundraising Campaign
In a few weeks, we’ll start our second annual fundraising campaign. Please support our efforts to bring you weekly information and to advocate on behalf of older snow sports enthusiasts. Thank you!
feet, hands and head comfy when out in the elements. Their socks, gloves, and hats are made from bison down, the fluff on the undersides of the 2000 lb animals. The company purchases 75% of the available supply, mixes it with silk, wool, yak, and cashmere and produces unique products that last long and make a good impression when given to the ones you love. In explaining it’s premium pricing, the company’s website states, “Nothing is more expensive than gear that doesn’t work.” SeniorsSkiing.com subscribers get a 10% break by entering “SeniorsSkiing” in the discount code window during the check-out process. I wore Buffalo Wool Company socks last winter when resting between ski trips at our place in the high desert near Capitol Reef National Park in Utah. What a luxury! The company has a “no questions asked” return policy in the unlikely event you or the person receiving the gift chooses to send it back. The American Field Bison Boot Sock ($54.00 less 10%) and the Pro-Gear Technical Boot Bison/Silk Sock ($45.00, less 10%) are particularly good options.
Wild West Jerky 
