Make More Tracks: Predicting Participation In XC/Snowshoeing
[Editor Note: The following article was written by Kelly Davis, Snow Sports Insights. Kelly is a veteran snow sports industry researcher and a consult to the Cross Country Ski Area Association.]
Alternatives To Alpine Skiing Are Expected To Blossom This Season.
Participation in cross country skiing and snowshoeing is expected to increase significantly this winter for the second season in a row. Since late March, when the COVID-19 pandemic sent many Americans home, participation in many outdoor activities has spiked, including hiking, cycling, and paddling. Trailheads across the country were full, many on trails were there for the first time looking for activities that offered safe, socially distanced activity outside of the home and away from the gym. Some areas reported more than double the usual traffic on local trails.
The numbers that we’re seeing are greatly higher than we’ve ever seen before. We’re seeing it across all of the forest, in our places where we’ve kind of labeled as quieter places. They’re at capacity and spilling out as well. Tiffany Brenna U.S. Forest Service
As the weather turns colder, sending many indoors and driving up COVID-19 infection rates, Americans will again look for ways to get outdoors and participate in healthy and physically distanced activities. In addition to offering a refuge from COVID, cross country skiing and snowshoeing are some of the most accessible and economical activities available.
Participation

XC/Snowshoe participation numbers are up. Credit: Snow Sport Insights
Last season, despite the abrupt end of skiing at downhill resorts in March, cross country skiing and snowshoeing saw participation grow. More than 5.2 M Americans participated in cross country skiing, a 6 percent increase over 2018/2019. Snowshoe participation grew more than 12 percent last season to 3.6M participants.
Cross country skiing and snowshoeing are far more accessible than downhill skiing for most participants. Skiers and snowshoers participate at many different locations including cross country ski areas that offer miles of groomed trails, groomed municipal properties, golf courses, parks, frozen lakes, and even on snow covered roads and sidewalks in their neighborhoods. In fact, many participants can find trails within a few miles of their home.
According to an SIA study on barriers to participation, downhill skiers typically need to travel at least 45 minutes to get to the nearest lift-served resort and they can expect to pay about $100 for a weekend lift ticket. By comparison, cross country skiing trail day passes average $15 and season passes range from $25 for the Great Minnesota Pass to $212 at the Trapp Family Lodge located in Stowe, VT, to $280 at Devil’s Thumb Ranch in Frasier, CO. [Editor note: Local parks, golf courses, and conservation areas are often free or ask a small fee] .Once on the skis, remaining physically distanced from others on trails that frequently are 12-18 feet wide is a non-issue.
Retail
In speaking with retailers across North America, many are saying August and September sales of cross country gear are up as much as 300 percent. Several retailers are saying the gear being sold is entry level packages, indicating beginner skiers are thinking very far out about the coming winter and what activities they will be doing.
I’ve already increased all my orders exponentially—quite a bit for cross-country skiing. It’s going crazy now. I’ve never had the (ski) wall up so early. I’ve never had so much interest. We’ve never sold so many packages this early in the season. It’s pretty incredible. Trevor Norgan Canadian Retailer, Regina Sports
The 2020/2021 season projections are positive. Increased participation will drive hard goods sales that typically total about $40 M according to NPD. Participants will also need winter apparel but most who participate in other outdoor activities won’t need to spend thousands on a new kit. Cross country skiing doesn’t require a helmet, or goggles and not everyone chooses to deck themselves out in spandex (although wicking fabric is helpful).
The Experience
Cross country skiing and snowshoeing are fun to learn, healthy, family friendly, accessible, affordable, and offer great variety. Participants can hike their favorite trails on snowshoes, find amazing winter scenery on groomed cross country ski trails, or wait for snow to fall in their neighborhoods and ski around town. Cross country skiing uses natural movements; it doesn’t require special skills to get started and has a short learning curve. Snowshoeing may be more difficult than walking but most people can start snowshoeing within minutes of strapping on their snowshoes. As an added bonus, many areas that cater to cross country skiers and snowshoers offer fine food and craft beverages.
An important factor likely to drive increased participation on trails this winter is the obvious social distancing advantage these activities have over lift-served downhill skiing. The two largest alpine resort operators have announced that there will be capacity limitations at their resorts and season pass holders will have priority. Casual skiers, those that only ski a few times each season, may find themselves blocked out of weekend skiing at lift served resorts. Social distancing is far easier when skiers and snowshoers have miles of trails to explore away from crowds.
The financial bottom line on cross country skiing and snowshoeing tends to be small, making these winter activities an excellent option for anyone that wants to experience a true winter wonderland.
Weather
Finally, weather is always a factor in winter sports, and cross country skiing and snowshoeing depend on snowfall. The forecast for this winter is promising. This season, La Niña conditions are projected, the northern states and Canada will be colder and wetter than normal. According to the National Oceanic and Atmospheric Administration, “La Niña favors increased snowfall over the Northwest and northern Rockies, as well as in the upper Midwest Great Lakes region. Reduced snowfall is observed over parts of the central-southern Plains, Southwest, and mid-Atlantic.” Many downhill ski resorts have snowmaking equipment that can compensate for natural snow, but fewer than 20 percent of cross country trail systems have snowmaking capability. This season’s weather looks promising for most cross country ski areas.











One thing we know for sure is that our readers are beginning to discover our new Classifieds section. Reader ads are populating that page with some interesting offers from condo rentals and requests for ski buddies to ski club trips and offers of used gear. 


Correspondent Yvette Cardozo forwarded an interesting web page from Summit at Snowsqualmie which we are publishing as an example of what you can expect at almost any ski resort in the upcoming weeks. Be prepared. It’s unprecedented. 











gs Required. Keep your mask on – both inside and outside – while at your home mountain.
Keep Your Distance 6 feet apart, roughly a ski/board length. Be considerate and leave some space between our staff and your fellow snow sports enthusiasts.
Arrive Together Ride Together. Help reduce the likelihood of transmission, please stay with your group while at the mountain.
Singles Won’t Mingle. Singles will ride solo or on the outside on quad chairs. Please help us load chairs as efficiently as possible so you can spend more time on the slopes.
Buy Online In Advance Limited Availability. All tickets, products and services will be sold online this season. Plan ahead and visit our website to book everything in advance.
Reduced Visitation. Season pass and lift ticket sales will be limited in order to reduce the number of people on the mountain and in our facilities, especially on peak days.
his Together. Be patient & respectful of your fellow skiers/riders and our employees. This isn’t easy for any of us, but we’re stoked to make the most of this winter with you!





Contributor Steve Bell offers his advice on 
















Our Mystery Glimpse this week shows us a really different and, thankfully, quick-passing fad in ski gondolas. Tell us what this is, where it was in operation, and what you think? 





