LUV2SKI: The Poster
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This Week: January 21, 2022
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Several weeks back, we introduced LUV2SKI, the photo gallery of of skiing-oriented license plates.
So far, we’ve collected about 100 of these clever combinations of letters and numbers gracing vehicles around the country. Many of the images will be included in the Licensed To Ski poster we’re producing as a gift for the upcoming SeniorsSkiing.com fund-raiser.
This week, we’re introducing a new, yet-to-be named feature. Fellow ski journalist, Mike Roth, is a talented cartoonist, whose work has appeared on this site and elsewhere. Mike will be illustrating personal stories submitted by SeniorsSkiing readers. Take a look at Hanging On for Life and (Almost) Getting Eaten by the Rope Tow to see his clever take on two reader tales. Send in any story from your skiing experience. We’ll publish the most interesting along with a Mike Roth illustration.
In this week’s Short Swings! column, Jon contemplates what to do when the sky is falling. He also reports on current industry developments and a variety of timely skiing curiosities.
Snow seems to be selective where it chooses to fall. Skiing Weatherman, Herb Stevens, explains the dynamics of the weather and gives an accurate forecast of what that means for ski areas across North America. Paying attention to Herb’s reports provides a good education in meteorology.
At 96, Junior Bounous is an American deep powder icon. Frequent contributor Harriet Wallis, temporarily sidelined with a ski-induced fracture, wrote this terrific profile.
Don Burch shares his love of skiing by producing short artistic videos. His most recent, Fun Times at Mount Snow, Okemo & Stratton, has me longing for those sweet New England ski days of my youth.
Frequent contributor, Pat McCloskey, reports on a day of skiing with Kathy Brennan, new CEO, PSIA- Eastern Division and her interesting take on lifelong learning. Jonathan Weisel reviews Celebrate Winter, the third book from Nordic Olympian, John Morton. And don’t miss the opportunity to win a prize in the Test Your Skiing Knowledge feature.

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Short Swings!
I don’t mean to be a bummer, but I really need to get this off my chest. Does anyone else out there get the feeling that things, in general, are falling apart?
You call a company “help” line and wait for 15-20-30 minutes to speak with someone…that is, if you’re not disconnected. All that while being told “your call is important to us.”
Yes, it’s hard to find and hire people. But does that justify the Target cashier rudely refusing to verify the price of an item when politely asked?
What about reserving and purchasing a Powder Mountain lift ticket online? Several of the resort’s owners are from tech. Wouldn’t you think the online process they set up would work? It didn’t for me, and based on comments from people who work there, it doesn’t work for others. Fortunately, real people answer the phone and are helpful.
The other day, at Park City Mountain Resort, I tried downloading a free App to request a ride from the shuttle service. Completing the process required clicking twice on the button on the right side of my phone; the same process that shuts the phone down.
Compared to what’s going on the world, these are minor irritants; incremental reminders that things are not as promised; that, perhaps, the sky is falling, but not right away.
If you haven’t seen “Don’t Look Up,” Netflix’ star-studded comedy about the end of the world, you may want to. I fall in the camp of those who enjoyed it. Others find it more irritating than entertaining. At first glance, it’s about a large comet on a direct collision course with Earth. Metaphorically, it’s about the long-term perils of climate change or, more immediately, the effects of Covid.
I know from past comments that some of you prefer not to pay too much attention to the pandemic. From a skier’s perspective, ski areas, from Sun Valley to Ischgl have served as super-spreaders: places where people from afar have transported the virus, infecting others who carried it back to their home communities. By now that’s old news. But the ongoing resistance to wearing masks and/or getting vaccinated – also old news – is giving the virus more opportunity to keep spreading, killing, and interrupting our lives.
What’s the point of this venting? I’m reaching a point that, knowing I have just so many years ahead of me, I’m reducing exposure to the aggravatingly repetitive drumbeat of news, pundits, etc.
Maybe it’s time to reduce the volume and focus more on things that bring me happiness and joy. It will be a narrower vision but, possibly, a happier one.
Stevens Pass Petition Update
As previously reported, about 20,000 Epic Pass holders at Washington’s Steven’s Pass petitioned Vail Resorts (VR) to refund 60% of the cost of their passes. That, because VR sold passes, knowing that only 60% of terrain and lifts would be open this season. Now, the signatories are being urged to email VR cancelling the “auto renew” feature for their 2022-23 season passes.
Park City Patrol Averts Strike With New Contract
Park City Professional Ski Patrol Association voted to approve a new contract with Vail Resorts. The agreement gives the ski patrollers a $19/hr average wage and tenure recognition. It also provides wage parity with Colorado residents, meaning that a rise in Colorado’s minimum wage will be matched for patrollers at Park City.
Duck, Duck, Moose
Two moose crossed a heavily used trail at Steamboat recently. A skier captured the scene. A few weeks ago, on The Canyons side of Park City Mountain Resort, moose (without skis) on two trails, prompted those trails to be closed. Moose-sightings at The Canyons is not unusual.
Be Happy You Weren’t on THAT Chair
https://www.youtube.com/watch?v=DKyk1iWrX6I
Skiers on a chair at Beech Mountain (NC) had the unpleasant experience of riding through a cold geyser resulting from a ruptured water line. A few unfortunate souls were stuck in the powerful spray for extended periods when the lift stopped. Why management did not stop the lift to prevent people from being sprayed is a question that may be asked by their attorneys. Yet another example of things, in general, breaking down.
IDAHO DOG SLED RACES

Photo by Melissa Shelby
If you’re in or around Cascade, Idaho Jan 30 – Feb 3, try to take in the Idaho Sled Dog Challenge. World-class mushers will compete on the 300-mile qualifier for Alaska’s Iditarod. The Idaho event is considered one of the world’s toughest. For more details visit idahosleddogchallenge.com.
Getting Back to Basics
The winter sports market in China is touted to be more than $126 billion, growing to $160 billion by 2025. Among the drivers, hundreds of new ski areas and the Beijing Winter Olympics. Tmall Winter Festival is the country’s major annual Winter shopping event. Click on the image (above) to screen the curious video promoting snow sports. At least, that’s my interpretation of the piece.
Children of Patrol
This video is much easier to understand. It’s about the children of members of the Jackson Hole Ski Patrol. Several of the kids have become patrollers. It is six-minutes, family-oriented, and delightful!!
Calgary’s Ghost Area
Fortress Mountain reached its peak sometime in the 1980s. This 10-minute video sponsored by Black Crows Skis tells the area’s story and that of the crew determined to bring it back to life.
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