Is the “Golden Age” of Skiing Coming to an End?

Credit:Dirk von Mallinckrodt
When I look back to my early days skiing in Connecticut in 1962, I’m amazed at how the sport has progressed. Back then there was little to no snowmaking, no grooming, and no high-speed lifts (and certainly no on mountain WiFi!) These innovations have profoundly changed the quality of the skiing experience overall. But where is the sport going? Today skiing faces the prospect of more monumental changes in its future in the form of climate, operational, and demographic changes. Recently, the sport has suffered a substantial decline in participation, accessibility, and profitability.
As anyone who skis in the east knows, and in Europe for that matter, climate change is real. It’s perhaps the single greatest challenge facing the sport. There’s no denying the season is getting shorter on both ends and rain (childishly called “wet precipitation” by some snow reporters) is a threat at any time during the season. The more frequently occurring freeze-thaw cycle is making it more and more difficult for resorts to provide a quality surface consistently. While many resorts have spent fortunes on snowmaking systems, it comes with environmental and economic costs. It requires vast amounts of water and is energy intensive, raising sustainability concerns.
Climate scientists warn that ski resorts, particularly those at lower elevations, will see a steady decline in natural snowfall. Smaller resorts that lack the financial resources to invest in snowmaking are already struggling to remain operational. While large, well-funded ski resorts have managed to survive through investment and diversification, smaller ski areas are struggling. Many local ski hills have closed in recent decades due to financial difficulties, lack of consistent snowfall, and declining visitor numbers. These smaller ski areas often serve as entry points or “feeder mountains” for new skiers, meaning their disappearance could further accelerate the sport’s decline.
Without affordable, accessible ski areas, fewer young people are introduced to skiing, leading to a shrinking base of future skiers. This creates a cycle where only large, expensive resorts remain, reinforcing the perception that skiing is an exclusive and costly activity.
The rising costs of skiing continue to support that belief. The cost of lift tickets, equipment, accommodation, and travel have risen sharply over the past few decades. The heavy commercialization of major destination resorts has led to significant cost hikes. We’ve all heard the stories about lift tickets exceeding $200 a day. The result is the pricing-out of middle-class families and younger generations. In addition to the cost of lift tickets skiers also find themselves dealing with the cost of equipment rentals or purchase, ski lessons, and winter gear further increasing their financial burden. Travel costs, particularly for those who do not live near ski resorts, add another barrier. The high cost of skiing has led many to seek alternative winter activities that are more affordable, such as snowshoeing, winter hiking, and even indoor skiing experiences.
Changing demographics and lifestyle preferences are also critical factors in skiing’s decline. Baby boomers played a key role in skiing’s popularity from the 1960s to the 1990s. The generation is now aging out of the sport. Younger generations, particularly millennials and Gen Z, still engage in outdoor activities, but their interests are more diverse and often lean towards experiences that are less structured and expensive. Skiing has also struggled for decades to attract diverse participants, again reinforcing the position that skiing is for wealthier, predominantly white demographics. Efforts to make skiing more inclusive have been slow, and many potential newcomers feel unwelcome or excluded from the skiing community.
Despite all the challenges facing skiing, the sport is not doomed to disappear. The decline of skiing is a complex issue driven by environmental, economic, and cultural changes. While skiing faces significant challenges, there are opportunities for adaptation and reinvention.
If the industry embraces sustainability, affordability, and inclusivity, skiing can remain a viable and enjoyable winter sport for future generations. The future of skiing depends on whether it can evolve to meet the demands of a changing world while preserving the essence of the sport that has captivated people for generations.
New Boards
So, I know it is only August, but I pulled the trigger on another new pair of skis for the upcoming season. After looking at some reviews on- line, also from the Stockli rep, and consultation with my friend in Tahoe, I decided on another pair of Stockli Stormrider 88s. I have a quiver of Stockli skis but the 88 under foot is always my go to ski and I was happy to get another pair.
It is interesting that at this time of year, I start to get itchy for the new season. Buying a new pair of skis kind of jump starts you a little bit. I got our passes early, committed to ski trips, and in short- I am ready when the first flakes start to fall.
However………………………..screeeech!!!!!! We still have the wonderful season of fall ahead.
My one friend JR always looks at his watch and sees how long it will take for me to mention skiing on a mountain bike ride. For a guy who lives in Pittsburgh, skis locally, and gets two western trips a year, I get a fair amount of skiing. Not as many days as my friends who live out west, or in New England, but for a local guy- not bad. I always think Janet and I should be living in the mountains. She likes the beach better and alas there is the rub. But we both like Pittsburgh, our friends are here, and we are resolved to ski locally and travel. But that does not temper my enthusiasm for the sport- even in the summer. But again………………….screeeeeeech!!! The nicest time of the year around here is coming soon. But for now, the dog days of summer are to be enjoyed.
One of the good things about the late days of summer riding is that you are in pretty good shape for the shape that you are in. At 70, I am grateful for my health and when we are barreling down the trails on our bikes, I am usually one of the oldest guys. My Garmin Connect says I am 58, but I know better. The chronological advancement is not lost on me, but I try to stay with it. I want to be doing this for as long as possible and when discussing skis with my friend Eric in Tahoe, we both said we need to stay active. We both thank God for good health to enable us to ride and ski for many more years. It’s not like I am riding like I was when I was younger, but I can still ride and ski enjoyably. Eric and I keep each other honest as we both have lost friends. Other friends are slowing down but we try to keep rolling on the rubber wheels and on the slopes. We are starting to feel like the last of the Mohicans, but there are good days ahead………….if we keep at it. Updating equipment like skis and mountain bikes, help with that.
I am even ready for the ski tuning season with new vices from Swix, new files and diamond stones, and new bevels to accurately tune the edges. My friend Eric gave me a tutorial last spring when we were skiing together on tuning in the 21st century. I was still doing it the old way. But the new way with the bevels and getting the skis stone ground to a specific bevel is next level. I am totally prepared.

I mirrored Eric’s set up here in Tahoe.
So, not to rush the season or anything, I am looking forward to fall riding. A bunch of us will be going in September to ride the new Monday Lick trail system in West Virginia and staying at the wonderful Jerico Pre-Civil War cabins there. Jan and I also will be heading to Maine for a fall coastal trip. But I will be looking for the FedEx driver every day to see if the new boards are being delivered. Hey- it’s fun getting excited about things.
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Letter to Editor: Waiting For Snow in the Carolinas
While getting out my ski gear for cleaning and the beginnings of fall workouts, family of course says “dad is crazy!”. It is, after all, August in North Carolina, but at 73 years young, I believe it is never too early to start training and tuning skis and boots. A long time ago I got to work out with members of the U.S. Alpine Ski team {I worked in sales and product development for ThorLo, which was team’s official sock} and workouts with those guys and gals taught you how to be ski fit. And I’m getting ready to help volunteer with area Winter Sports Special Olympics, and teaching cross country and downhill skiing to scouts, so I want to ready. Anyway, my bettor half got some ” ham it up” pictures in the old chairlift she bought for me as a backyard swing…pretty cool.
I hope everyone gets a laugh! Looking forward to the blessings of snow and the hope of peace in the coming Winter Olympics.
Cheers, Mike Shadroui
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